Which of the Following Statements Is True About Focus Groups

Multiple Choice

Which of the following statements is true about focus groups?

A) Focus group is a qualitative research technique.
B) Focus group is a quantitative research technique.
C) Focus groups involve observing consumers in their natural environment.
D) Focus groups are not very useful in evaluating the viability of different creative approaches under consideration.
E) Focus groups involve observing the natural habits of a particular group of consumers without their knowledge.