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    Advertising and Promotion Study Set 2
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    Exam 6: Creative Strategy: Planning and Development
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    According to Robert Smith,_____ Ads Contain Elements That Are Rare,surprising,or
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According to Robert Smith,_____ Ads Contain Elements That Are Rare,surprising,or

Question 50

Question 50

Multiple Choice

According to Robert Smith,_____ ads contain elements that are rare,surprising,or move away from the obvious and commonplace.


A) originality
B) illuminative
C) artistic value
D) synthesis
E) animatic

Correct Answer:

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