According to the Universal Advertising Standards Developed by the D'Arcy

Multiple Choice

According to the universal advertising standards developed by the D'Arcy Masius Benton & Bowles agency,a creative advertising message is built around:

A) an unique selling plan (USP) .
B) a strong brand image.
C) a power idea or a creative core.
D) the slice-of-life concept.
E) dramatization.