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CoverGirl Cosmetics Have Hired Drew Barrymore to Appear in Its

Question 65

Multiple Choice

CoverGirl cosmetics have hired Drew Barrymore to appear in its advertisements in order to help them capture the attention and interest of the consumers.Through this,the ad illustrates the application of:


A) ad-to-consumer relevance.
B) brand-to-consumer relevance.
C) positioning strategy.
D) inherent drama.
E) an animatic.

Correct Answer:

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