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    Advertising and Promotion Study Set 2
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    Exam 6: Creative Strategy: Planning and Development
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    The _____ Is Used as the Central Theme of the Advertising
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The _____ Is Used as the Central Theme of the Advertising

Question 64

Question 64

Multiple Choice

The _____ is used as the central theme of the advertising campaign and translated into attention-getting,distinctive,and memorable messages.


A) animatic
B) big idea
C) brand name
D) logo
E) copy platform

Correct Answer:

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