Multiple Choice
According to D'Arcy Masius Benton & Bowles's agency,_____ is the vehicle that transforms the strategy into a dynamic,creative communications concept.
A) the Positioning Idea
B) the Illumination Idea
C) the Divergence Idea
D) the Power Idea
E) the Imagery Idea
Correct Answer:
Verified
Correct Answer:
Verified
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