Fortnum & Mason in London Is a Retail Store Committed

Multiple Choice

Fortnum & Mason in London is a retail store committed to providing the best of traditional British meats and cooking.The store is lit by crystal chandeliers,and there are deep red carpets underfoot.The staff all wear tail-coats.Its ads want customers to associate the store with the royal treatment they will receive when they shop there.This development of a strong,memorable identity is an example of:

A) a universal selling proposition.
B) image advertising.
C) inherent drama.
D) attribute-based positioning.
E) refutational appeal.