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One of the Most Popular and Long-Running Advertising Campaigns Was

Question 80

Multiple Choice

One of the most popular and long-running advertising campaigns was created by the Leo Burnett agency for Maytag appliances.The ____ or central message of the advertising campaign was "Maytag Dependability."


A) animatic
B) campaign theme
C) repositioning strategy
D) copy platform
E) product specific preplanning input

Correct Answer:

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