With the Growth of Integrated Marketing Communications, Advertisers Are Being

Multiple Choice

With the growth of integrated marketing communications, advertisers are being challenged to think beyond traditional mass media and develop creative advertising that:

A) offsets the weaknesses associated with storyboard ad design.
B) provides opportunities for effective government oversight.
C) centralizes American consumer values in a global marketplace.
D) engages consumers and enters into a dialogue with them.
E) minimizes the risk of offending technology-savvy consumers.