A Marketing Firm Decides to Purchase Media Time in an Attempt

Multiple Choice

A marketing firm decides to purchase media time in an attempt to sell its new product.After purchasing approximately $1 million dollars of time,it has noticed no impact on the sales of the product.However,at $3 million,a substantial increase is shown.This might best be explained by:

A) arbitrary allocation method.
B) the objective and task method.
C) competitive parity method.
D) an S-shaped response function.
E) rapidly diminishing returns.