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    Advertising and Promotion Study Set 2
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    Exam 5: Establishing Objectives and Budgeting for the Promotional Program
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    Ace Computer Has an Objective of Increasing Its Share of the Home
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Ace Computer Has an Objective of Increasing Its Share of the Home

Question 50

Question 50

Multiple Choice

Ace Computer has an objective of increasing its share of the home personal computer market by 5 percent during the upcoming year.This is an example of a(n) _____ objective.


A) marketing
B) organizational
C) advertising
D) functional
E) communication

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