Multiple Choice
The source or sender of an advertising communication:
A) is typically a salesperson.
B) is never a nonpersonal entity.
C) is typically identified as the owner of the medium in which the communication appeared.
D) can be an individual who appears in the ad or a nonpersonal entity.
E) is never involved in the encoding process.
Correct Answer:
Verified
Correct Answer:
Verified
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