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According to the _____ Hierarchy,advertisers of Products Like Light Bulbs,ketchup,computer

Question 68

Multiple Choice

According to the _____ hierarchy,advertisers of products like light bulbs,ketchup,computer paper,nail clippers,and other items bought without a lot of thought need to use a heavy repetition strategy.


A) individual response
B) standard learning
C) dissonance-attribution
D) low-involvement
E) high involvement

Correct Answer:

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