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    Advertising and Promotion Study Set 2
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    Exam 3: The Communication Process
  5. Question
    _____ Refers to the Way the Message Is Put Together
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_____ Refers to the Way the Message Is Put Together

Question 105

Question 105

Multiple Choice

_____ refers to the way the message is put together in order to deliver the information or intended meaning.


A) Source
B) Encoding
C) Decoding
D) Content
E) Design

Correct Answer:

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