Research on the Elaboration Likelihood Model (ELM)has Shown That

Multiple Choice

Research on the elaboration likelihood model (ELM) has shown that:

A) celebrities are effective peripheral cues in a high-involvement situation.
B) celebrities are effective peripheral cues in a low-involvement situation.
C) the quality of message arguments is likely to be very important in a low-involvement situation.
D) the quality of the message claims is always less likely to be persuasive than the status of the celebrity endorser.
E) peripheral cues are more important than detailed messages in high-involvement situations.