Multiple Choice
The _____ model is a response model that was developed for setting and measuring advertising objectives.A basic premise of this model is that advertising effects occur over a period of time.
A) AIDA
B) hierarchy of effects
C) innovation-adoption
D) adoption response
E) diffusion rate
Correct Answer:
Verified
Correct Answer:
Verified
Q44: Kasey hears a radio commercial for a
Q45: The receiver's set of reactions after seeing,hearing,or
Q46: The _ of communication is the person
Q47: Gillette believes commercials for deodorants are processed
Q48: _ is the process of interpreting a
Q50: Nonpersonal channels of communication include:<br>A)newspapers,magazines,billboards,and salespeople.<br>B)salespeople,friends,relatives,and spokespeople.<br>C)reference
Q51: The model representing the stages a salesperson
Q52: According to the FCB planning model,for which
Q53: _ thoughts include reactions to ad factors
Q54: Michael told Terry and Bill,Terry told Melissa,and