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Michael Told Terry and Bill,Terry Told Melissa,and Melissa Told Ty,Andrew,and

Question 54

Multiple Choice

Michael told Terry and Bill,Terry told Melissa,and Melissa told Ty,Andrew,and Beryl that the new Mexican restaurant in town had authentically prepared Mexican dishes.This word-of-mouth took place via a(n) _____ channel of communication.


A) individualized
B) direct-response
C) nonpersonal
D) personal
E) customized

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