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Marketers Trying to Sell _____ Will Find the Use of a Catchy

Question 59

Multiple Choice

Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be most effective.


A) products characterized by a low-involvement response hierarchy
B) products characterized by high-involvement response hierarchy
C) consumer durables that require detailed information
D) services where differentiation is important
E) products in the business-to-business market

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