Solved

According to the Foote Cone & Belding (FCB)planning Model,the _____

Question 11

Multiple Choice

According to the Foote Cone & Belding (FCB) planning model,the _____ strategy is for highly involving products where rational thinking and economic considerations prevail.


A) habitual
B) informative
C) affective
D) satisfaction
E) dissonance reduction

Correct Answer:

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