Multiple Choice
The elaboration likelihood model (ELM) indicates that the willingness to process an ad is a function of two elements.They are the _____ to process the message.
A) encoding and decoding abilities
B) motivation and ability
C) knowledge and technical skills
D) attitude and linguistics skills
E) verbal and nonverbal skills
Correct Answer:
Verified
Correct Answer:
Verified
Q11: According to the Foote Cone & Belding
Q12: According to the standard learning model,the
Q13: _ is a term used to describe
Q14: The _ model explains the decision-making process
Q15: An ad by the Tennessee Department of
Q17: Which of the following would be an
Q18: The elaboration likelihood model (ELM)was developed to
Q19: _ refers to the information and/or meaning
Q20: Commercials for Planter's nuts describe the nuts
Q21: Which of the following statements is true