The Elaboration Likelihood Model (ELM)states That There Are Two Basic

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion,the central route and the peripheral route.In case of the peripheral route to persuasion,the:

A) message will be more likely received if a celebrity endorser is used.
B) message should contain a lot of information.
C) receiver is viewed as very actively involved in the communication process.
D) quality of the message claims are more important than the spokesperson,headline,pictures,or music bed.
E) sender is dealing with a high-involvement buying situation.