Lower Level Needs Such as Hunger and Thirst Are Important

Multiple Choice

Lower level needs such as hunger and thirst are important to marketers because these needs:

A) are the hardest to satisfy.
B) are an ongoing source of motivation for most consumer purchase behavior.
C) provide marketing opportunities for international marketers who do not want to make major financial investments in product adaptation.
D) offer marketers a basis for differentiating their products.
E) are the source for most market development strategies.