When Sunkist Introduced Almond Accents,a Topping for Everything from Salads

Multiple Choice

When Sunkist introduced Almond Accents,a topping for everything from salads to casseroles,the promotional program for the introduction process included a 75-cents-off coupon on one 6 ounce bag and a $1.25-cents off coupon for two 6-ounce bags.In addition,consumers were asked to enter an original recipe using Almond Accents in a contest in which the first prize was a trip for two to the Culinary Institute of America.The use of these promotional tools is a good example of the application of:

A) reinforcement theory.
B) shaping procedures.
C) cognitive learning theory.
D) intermittent reinforcement.
E) attitude modification theory.