Perception Is an Important Consideration When Creating Attention-Getting Ads

Multiple Choice

Perception is an important consideration when creating attention-getting ads.Obsession and other brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

A) the consumer's level of sensory input
B) consumer personality
C) the internal information search
D) perception retrieval
E) subliminal perception