Multiple Choice
Todd buys a cold drink every afternoon.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:
A) decision criteria.
B) brand attribution list.
C) working model.
D) evoked set.
E) subliminal choices.
Correct Answer:
Verified
Correct Answer:
Verified
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