Multiple Choice
Micah and Jeremy both watched the Sugar Bowl on television.Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck.Jeremy did not notice the truck,but because he is a theater major,he did notice the ads for a new movie based on an Alfred Hitchcock classic._____ accounts for why the two watched the same television show and saw different commercials.
A) Selective attention
B) Selective exposure
C) Subliminal perception
D) Selective retention
E) Selective comprehension
Correct Answer:
Verified
Correct Answer:
Verified
Q34: _ occurs when an unconditioned stimulus and
Q35: The print ad for Chevy Ventura vans
Q36: In terms of the alternative evaluation stage
Q37: The perceptual process has often been referred
Q38: _ generally occurs during the first stage
Q40: In terms of the alternative evaluation stage
Q41: The market for snack food is saturated,but
Q42: The ad for Riverside Military Academy (RMA)states,"RMA
Q43: The various brands identified as purchase options
Q44: _ assumes that learning is an associative