Multiple Choice
Refutational appeals,where an communicator presents both sides of an issue then refutes the opposing viewpoint,may be effective because they:
A) present only arguments favoring the advertiser's position.
B) put the strongest arguments at the middle of the message.
C) inoculate the target audience against a competitor's counterclaim.
D) increase the level of counterargument.
E) are easily understood.
Correct Answer:

Verified
Correct Answer:
Verified
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