A Magazine Ad Picturing a Young Boy Using a Toilet

Multiple Choice

A magazine ad picturing a young boy using a toilet has the headline,"Don't expect Windex Wipes to do a Clorox Wipes job," and the copy explains that Windex is a disinfectant and Clorox is a disinfectant as well as a cleanser.This ad is an example of:

A) confrontational advertising.
B) two-sided advertising.
C) comparative advertising.
D) a verbal appeal.
E) refutational advertising.