Multiple Choice
Which of the following is an important aspect of the marketing concept?
A) a cross-functional perspective for the coordination of the organization's activities
B) an emphasis on long-term profitability instead of dollar sales volume
C) a consumer orientation
D) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
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Q22: Marketing research is restricted to the promotion
Q23: The marketing concept emphasizes a cross-functional approach
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