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    Exploring Marketing Research Study Set 1
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    Exam 1: The Role of Marketing Research
  5. Question
    _____ Is the Communication Function of the Firm Responsible for Informing
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_____ Is the Communication Function of the Firm Responsible for Informing

Question 19

Question 19

Multiple Choice

_____ is the communication function of the firm responsible for informing and persuading buyers.


A) Marketing
B) Research
C) Distribution
D) Promotion

Correct Answer:

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