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    Exploring Marketing Research Study Set 1
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    Exam 5: Problem Definition: Jump-Starting the Research Process
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    A Variable That Can Take on a Range of Values
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A Variable That Can Take on a Range of Values

Question 18

Question 18

Multiple Choice

A variable that can take on a range of values that correspond to some quantitative amount is called a:


A) categorical variable
B) continuous variable
C) classificatory variable
D) independent variable

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