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    Exploring Marketing Research Study Set 1
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    Exam 5: Problem Definition: Jump-Starting the Research Process
  5. Question
    The Variable That Is Manipulated in an Experiment to Determine
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The Variable That Is Manipulated in an Experiment to Determine

Question 17

Question 17

Short Answer

The variable that is manipulated in an experiment to determine its effect on sales performance is known as the ____________________ variable.

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