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    Exploring Marketing Research Study Set 1
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    Exam 9: Survey Research: Basic Methods of Communication With Respondents
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    The Number of Questionnaires Returned or Completed Divided by the Number
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The Number of Questionnaires Returned or Completed Divided by the Number

Question 22

Question 22

Multiple Choice

The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called:


A) churn
B) return ratio
C) response rate
D) success rate

Correct Answer:

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