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    Exploring Marketing Research Study Set 1
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    Exam 9: Survey Research: Basic Methods of Communication With Respondents
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    Which of the Following Has Typically Been Shown to Produce
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Which of the Following Has Typically Been Shown to Produce

Question 18

Question 18

Multiple Choice

Which of the following has typically been shown to produce the highest response rates in mail surveys as an incentive for participation in the study?


A) an enclosed ball-point pen
B) a monetary incentive
C) an appeal for help
D) a donation to a charity

Correct Answer:

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