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    Exploring Marketing Research Study Set 1
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    Exam 12: Test Markets and Experimental Design
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    If Salespeople in a Test Market City Spend Inordinate Amounts
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If Salespeople in a Test Market City Spend Inordinate Amounts

Question 19

Question 19

True/False

If salespeople in a test market city spend inordinate amounts of time making sure that the product is stocked sufficiently on supermarket shelves,the test market may suffer from overattention.

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