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    Exploring Marketing Research Study Set 1
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    Exam 12: Test Markets and Experimental Design
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    In Which Type of Test-Marketing Situation Does the Company Use
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In Which Type of Test-Marketing Situation Does the Company Use

Question 17

Question 17

Multiple Choice

In which type of test-marketing situation does the company use its own sales force to try to obtain distribution of the product?


A) controlled-store test
B) standard method
C) randomized block design
D) simulated test-market

Correct Answer:

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