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    Exploring Marketing Research Study Set 1
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    Exam 12: Test Markets and Experimental Design
  5. Question
    Which of the Following Is an Advantage of the Control
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Which of the Following Is an Advantage of the Control

Question 2

Question 2

Multiple Choice

Which of the following is an advantage of the control method of test-marketing?


A) increased secrecy from competitors
B) no distraction of company salespeople from regular product lines
C) reduced costs
D) all of the above

Correct Answer:

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