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When the Head of the Marketing Research Department Instructs Field

Question 75

Multiple Choice

When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands,this represents what type of sampling procedure?


A) systematic sample
B) quota sample
C) area sample
D) multistage sample

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