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    Exploring Marketing Research Study Set 1
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    Exam 20: Basic Data Analysis: Descriptive Statistics
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    If a Researcher Wants to Summarize the Responses of Subjects
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If a Researcher Wants to Summarize the Responses of Subjects

Question 2

Question 2

Multiple Choice

If a researcher wants to summarize the responses of subjects by gender and awareness of a particular brand ("Yes" or "No") ,he or she would use a ____ contingency table.


A) 1 x 2
B) 2 x 2
C) 2 x 3
D) normal

Correct Answer:

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