Although It May Seem Logical to Target Higher-Income Consumers, Many

Multiple Choice

Although it may seem logical to target higher-income consumers, many marketers choose to target lower-income segments because

A) higher-income consumers are harder to reach.
B) higher-income consumers require more company resources.
C) higher-income consumers represent a much larger population globally.
D) lower-income consumers require fewer company resources.
E) lower-income consumers represent a much larger population globally.