Procter & Gamble Markets Shampoo Under Several Different Brand Names

Multiple Choice

Procter & Gamble markets shampoo under several different brand names, including Pantene, Herbal Essences, Head & Shoulders, and Aussie. For shaving products, Procter & Gamble markets several different razors under the Gillette brand, including Gillette Mach3 and Gillette Fusion. They also use the Gillette name for shaving creams, aftershaves, deodorants, and body washes. Procter & Gamble is using _____ branding for the shampoo category and _____ branding for the shaving category.

A) individual; family
B) manufacturer; private
C) family; individual
D) brand-extension; private
E) individual; individual