During the Introduction Stage of a Successful Product

Multiple Choice

During the introduction stage of a successful product,

A) more competitors enter the market, driving prices down and creating the need for heavy promotional expenses.
B) a typical marketing strategy seeks to position the product favorably against aggressive competitors through emphasizing product benefits.
C) the initial product price may have to be high to recoup expensive marketing research or development costs, which can depress sales.
D) competitors emphasize improvements and differences in their versions of the product.
E) advertising messages may focus on differentiating a brand from the field of competitors.