Melissa Loves Going Shopping

Multiple Choice

Melissa loves going shopping. After a long day at work, she stops by a local shopping center. First, she decides to stop by Barnes & Noble. Melissa's favorite bookshop is the small, locally-owned book shop close to her home, but she visits Barnes & Noble because it is convenient. Next, she stops by a local Starbucks, where she likes to try new things. When she looked at the menu, she saw the name of a new latte she had heard about from friends and decided to try it. Then she went to Sephora to pick up some lipstick that she has run out of. However, when she gets there, Melissa finds Sephora is out of lipstick. She is tired after her long day and annoyed that they are out of the lipstick. Because it is her favorite brand, Melissa decides she will just have to come back another day. Melissa displays ______________ for Barnes & Noble, _____________ for the latte at Starbucks, and ________________ for the lipstick.

A) brand preference; brand recognition; brand insistence
B) brand recognition; brand recognition; brand insistence
C) brand recognition; brand insistence; brand insistence
D) brand preference; brand insistence; brand recognition
E) brand insistence; brand preference; brand recognition