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Lowe's Differentiates Its Product Offerings from Its Competition with Stores

Question 19

Multiple Choice

Lowe's differentiates its product offerings from its competition with stores like Costco's by offering delivery and installation, financing arrangements, and repairs. Lowe's is differentiating through


A) product ancillaries.
B) company quality.
C) customer services.
D) company features.
E) product features.

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