Saresh Owns the Change Now, a Salon Specializing in the Unique

Multiple Choice

Saresh owns the Change Now, a salon specializing in the unique hair needs of minority populations. Recently, Saresh has been trying to improve the quality of service received by his customers. However, he has experienced difficulty in finding ways to standardize and control the salon's quality of service. Saresh's problem illustrates which of the following unique features of service?

A) Intangibility
B) Inseparability
C) Perishability
D) Heterogeneity
E) Marketability