The Heterogeneity Characteristic of Services Provides Marketers with Tremendous Opportunity

Multiple Choice

The heterogeneity characteristic of services provides marketers with tremendous opportunity to

A) customize their services to meet unique individual needs.
B) hold down the cost of providing services to customers.
C) create standardized packages that will appeal to many customers.
D) offer the same service as all of their competitors.
E) develop relationship marketing with their customers.