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Lindsay's Company Plans to Release a New Version of Its

Question 57

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Lindsay's company plans to release a new version of its signature television set. This television will have more advanced features, including better sound quality and high definition. They plan to discontinue the older version once this newer version is launched. This is an example of a


A) brand extension.
B) aesthetic modification.
C) line extension.
D) product modification.
E) perceptual change.

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