Tesla Vehicles Have the Unique Characteristics of Being a Totally

Multiple Choice

Tesla vehicles have the unique characteristics of being a totally electric, premium luxury vehicle. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants Tesla to be seen in a totally different light. Based on these objectives, he would wantto position the vehicles

A) to avoid competition.
B) to engage in head-to-head competition.
C) based on price.
D) based on the target market.
E) based on the vehicle's styling.