Olivia Has Been Doing Research for a Smartphone Manufacturing Company

Multiple Choice

Olivia has been doing research for a smartphone manufacturing company. She has just been reviewing the results of several focus groups and has found that for customers, value is a function of the product's

A) price and quality attributes.
B) price and brand name.
C) price and durability.
D) quality and functional attributes.
E) quality relative to the quality of competing brands.