Wendy's Restaurants Have Experienced Declining Sales Recently Due to Consumers

Multiple Choice

Wendy's restaurants have experienced declining sales recently due to consumers' increased interest in healthier eating and their preference for fast-casual restaurants such as Chipotle and Modern Market. In order to attract more customers to Wendy's, the chain expanded the number of items they are offering on the $1 menu, and many of these items are priced below cost. Wendy's is most likely utilizing a _____ pricing objective.

A) survival
B) profit
C) market share
D) return on investment